A solid web marketing plan and great web design are critical elements to your success in a global online marketplace. Having a website with content that provides quality information should be one of your main focuses for capturing the interest of your visitors.
A landing page is basically a single web page whose purpose is to guide your users or customers to a specific action, like providing their email address for further communication, to offer other information about themselves that helps you do a better job of serving their needs, or to purchase a product directly.
More at http://www.prestigetrends.com/the-value-of-landing-pages/
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